Trofeo wool denim collection for modern man: a new way of wearing denim

TROFEO WOOL DENIM

They said it was impossible.
F
or decades, Ermenegildo Zegna has been at the forefront of research and development into fabric innovation. This work takes place in the Lanificio Zegna, the woollen mill and R&D headquarters that for over a century has developed and produced fabric.

 

Over years we have been committed to creating new techniques to combine technical performance with sartorial beauty. It is a place steeped in an obsession with fabrics. And the most important of these is wool.

 

Part of our research work is dedicated to investigating the potential of using wool to create special fabrics. Like denim. Til now, this seemed an impossible task.

Details of Trofeo denim fiber
DENIM,
REINVENTED.

The new collection has the look of denim but with all the properties of wool: light, naturally breathable and extremely soft.

WE MADE DENIM WITH WOOL

Traditional Denim is made by taking raw cotton, spinning it to create yarn, and then dyeing this cotton yarn with indigo. The dyed yarn is woven with undyed yarn, leaving the front of the fabric richly coloured, and the back side showing the undyed yarn. This way of weaving helps give denims its beautiful hues.

 

With time - and friction - the colour fades, producing rich variations in tones. Denim is a living fabric.

 

This fascination with the qualities of denim made us recreate the qualities of denim in wool. Our research team at our headquarters in Trivero, Northern Italy have been working on this for several years.

 

The main barrier has been wool’s resistance to the dyeing process. For decades it looked like creating a woolen denim was impossible.

 

No longer.

Tailored fit jacket made of Trofeo wool denim
FOR DECADES IT LOOKED LIKE CREATING A WOOLEN DENIM WAS IMPOSSIBLE. NO LONGER. ... Read More
image/svg+xml
DENIM, REINVENTED

Lanificio Zegna was able to create an innovative technique to make the indigo natural colour fix to wool fibre. This fabric has similar characteristics to a cotton denim and can be machine washed. It is woven from yarn made from Trofeo Wool, our award-winning Australian merino wool.

 

The result is a new collection with the look of denim but with all the properties of wool: it’s lighter, naturally breathable and extremely soft.

A WHOLE NEW WAY OF WEARING DENIM.
Video preview Trofeo denim menswear
A collection for the modern man: a new
way of wearing denim

In this new interpretation of denim, we’ve taken sartorial details and classic suit construction and paired them with this new material. The look is modern and contemporary, with classic detailing: a striking synthesis of material innovation and classic tailoring. We are creating a new identity for formal wear.

It’s a new type of wearing denim, created for the modern man.

RELATED STORIES

Search

NO RESULTS
Please try a different search.
MAY WE SUGGEST
MAY WE SUGGEST
{% if visitorId == 'anonymous' %}

SIGN IN

 
 
 
FORGOT YOUR PASSWORD?
 
 
 
Register to take advantage of tailored shopping experience and other benefits
 
 
 
 
{% endif %} {% if visitorId != 'anonymous' %}

MY ACCOUNT

{% endif %}

AT YOUR SERVICE

 
 
 

CUSTOMER SERVICE
 
For any questions or concerns please refer to our customer care team
 

TALK TO AN EXPERT

 
BOOK AN APPOINTMENT
 
Find a store near you and book an appointment with an expert
 
 

 
STYLE ADVICE
 
Contact our stylist for personalized advice
 
 

 
CUSTOMER CARE
 
For any questions or concerns please refer to our customer care team